Challenge: 

Deconstruct Avis’ underdog strategy and reconstruct it with a new big idea. 

Solution: 

FROM POINT AVIS, TO POINT BUSINESS.

Simply put, Avis gets you from point A to Point B. Avis doesn’t have to make grandiose claims about its fantastic service, they always deliver on their brand promise.

Below is a storyboard i created based off of our big idea as well as an accompanying ad for the campaign.