Spa Hearth & Home

Marketing Coordinator @ Spa, Hearth & Home

Overall Skills and Job Responsibilities:
- Effectively creates, coordinates, and communicates new marketing campaigns (both inbound and outbound) with in-house and off-site marketing teams and manufacturers

- Manages Social Media efforts on Facebook, Instagram, and Google MyBiz. Responsible for content creation, paid ads, customer retention, and online voice and visual branding

- Maintains website backend, blog content, and product pages. Updates web sales verbiage, improves lead generation, and aids in SEO strategy.

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Creative Director for TV Ad Campaign:

- Scripted, directed, and organized content for TV commercial aired through Comcast Spotlight

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Original Video Content Creation / Event Planning / Salesman for Home Show Events:

- Filmed and edited video for home shows in Philadelphia and Warminster, PA

- Worked on Floor Planning, Setup, and Marketing Material including video loops, signage, and promotional material

- Sold $20,000 worth of Hot Tubs in the course of 2 Days

Philly Home Show 2018

Warminster, PA Home Show 2019

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House & Home Magazine Ad:

- Under a tight deadline of only 6 hours, I successfully concepted, designed, and wrote a magazine ad with the purpose of highlighting our most revolutionary product, the Bullfrog Spa.

- Distributed to over 100,000 homes in South Jersey.

- Increased sales of our product as a direct result of campaign